Prof Dr. Che Su Mustaffa (UUM)

DrCheSu (1)

Professor, Dr. Che Su Mustaffa

Multimedia Technology and Communication
UUM College of Arts and Sciences

Academic Qualification

1 2000, PhD Komunikasi, University Of Memphis,USA / UUM, USA
2 1990, Masters KOMUNIKASI, IOWA STATE UNIVERSITY, USA
3 , Bachelor Degree KOMUNIKASI, , Universiti Kebangsaan Malaysia

Award & Recognition

1 ANUGERAH BUKU HIMPU, UUM Press, 2018, Universiti

Area of Expertise

Organizational Communication

List of Publication

External perception of organisational culture and customer based corporate reputation: the mediating role of transparent communication. The journal of social sciences research. 6(xx), 638 – 645, (2018).
Pengukuhan model sistem media terhadap filem dalam talian yang mengancam keselamatan negara. E-prosiding seminar teknologi multimedia dan komunikasi 2019 (smtcomm19) . 1(), 198 – 205, (2019).
Reporters-public smart partnership ensures the survival of investigative journalism in malaysia. E-proceedings of the 6th international conference on communication and media 2018 . (), 163 – , (2019).
Transformasi kewartawanan penyiasatan di malaysia dalam konteks media baharu dari perspektif pengamal media. E-proceeding smtcom17 seminar teknologi multimedia dan komunikasi 2017. (), 88 – 96, (2019).
Work role characteristics and expatriate adjustment in malaysia. E-proceedings of the 6th international conference on communication and media 2018 . (), 58 – 65, (2019).

List of Research

Inovasi strategi komunikasi efektif dalam meningkatkan kesetiaan alumni (2019), Member, Universiti
Pembentukan pelan perancangan komunikasi strategik dan latihan staf di lembaga zakat negeri kedah darul aman (lznk) (2019), Member, Kementerian/agensi lain
Model e-pondok berdasarkan teori technology acceptance model (tam) ke arah pelestarian institusi pondok dalam era digital (2019), Member, Kpt
Kajian ketokohan afifudin bin omar: legasi anak banjar (2019), Leader, Universiti
Kesejahteraan psikologi mangsa banjir: kajian terhadap mangsa bencana di penempatan semula komuniti mangsa banjir (2019), Leader, Universiti
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